OZZY OSBOURNE's Incoherence Used To Sell Messaging Phones; Video Available
November 10, 2008Samsung Mobile has teamed up with Ozzy Osbourne to promote the Samsung Propel, a fun and trendy messaging phone with a full QWERTY keyboard available in multiple color options. In the 30-second commercial, which can be viewed below, Ozzy gets around the marbles in his mouth by texting, according to USA Today. When Osbourne tries to order coffee, hail a cab or talk to his shrink, he's often misunderstood, until he texts with the new Samsung Propel phone.
"The guy does mumble," says Samsung chief marketer Bill Ogle, adding he still has wide appeal. "Older folks like him because of his BLACK SABBATH days, but kids like him even more."
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